Terminology

• visual pleasure
• object/subject of the gaze
• objectification
• signs
• signifier
• signified
• connotation/denotation
• hyperreality
• simulation
• simulacra
• encoding
• decoding
• dominant
• negotiated
• oppositional
• socio-cultural context
• reception
• uses and gratifications
• surveillance
• escapism
• personal identity/relationships
• cultivation theory
• hypodermic model
• passive audience/active audience
• Propp's character types
• equilibrium
• disequilibrium
• resolution
• binary oppositions
• narrative codes
• action
• enigma
• symbolic
• cultural
• convention
• iconography
• codes
• product differentiation
• capitalist
• systems of expectation and intelligibility
• socio-cultural, myths
• genre supervises the relationship between producer and audience